Welcome to Eloise Trading Company!


That’s our motto. And that’s who we are, plain and simple. Eloise Trading Company is a lifestyle store inspired by gorgeous spaces, vibrant prints, unexpected patterns, and timeless elegance. Our selection of home decor and furniture is chosen with beautiful presentation in mind. If you're searching for something specific, our design services include customized pillows and furniture plus options for personalized gifts. So whether you're looking for a unique gift or the perfect set of pillows, Eloise Trading Company is happy to help!

Custom Furniture & Home Decor

Redoing or updating a room design can be a daunting task. But it doesn't have to be! Whether you need a second opinion or another set of hands, we'll visit your space and help at no charge. We love suggesting ideas for colors, rugs, furniture, and decor accents. Or we can help with room "refreshes" like bookshelf rearranging and, of course, pillows. We might have a tiny addiction to pillows! For more information, visit our Custom Design page or send us a message via our contact form. 

Speaking of pillows, shop our selection of pillows designed exclusively for ETC and carried in-store. Or custom design your own perfect set down to the last detail including size, fabric, and trim.  

We also offer Bassett Furniture's entire line of furniture and custom upholstery with great styles and fabrics to choose from with a quick 30-day turnaround. 

Whether you're a design aficionado or a beginner learning the basics, Eloise Trading Company is here to help you achieve your home decor goals. 

Learn more about our custom furniture here and pillow designs here. More info about our design services or to schedule a home can be found here.  

If you're interested in our custom design services, we'd love to hear from you! Contact us by email at info@eloisetradingcompany.com, call 910-637-0307, or send us a message via our contact form. We look forward to hearing from you!

Personalized Gifts

We love gifts, but we love helping you select the perfect gift even more! The next time you're wondering what gift to give someone, take a personalized approach. Whether it is for a birthday, holiday, or special event, putting thought and care into your gift says a lot. 

Eloise Trading Company offers a variety of ways to personalize your favorite gift items.  Every time the recipient looks at their personalized cutting board or monogrammed wine glass, they'll be reminded that you not only thought of them, but remembered that they love serving charcuterie or have an affinity for wine. They're sure to love the gift, and the added bonus is the fun you'll have fun in personalizing it for them.

Our Story

Original ladders at Eloise Trading Company

Melissa Hamilton and Betsy Saye met playing tennis, but they quickly bonded over their mutual love of fabric and beautiful home decor. 

In 2005, Betsy and Melissa were drawn to the charm of historic downtown Aberdeen, North Carolina—an untapped gem just a few miles away from the bustling downtowns of Pinehurst and Southern Pines. They purchased the old Aberdeen Hardware building. And voila!

Eloise Trading Company was born! 

Built in 1912, the Aberdeen Hardware building provided a unique and historic layout that they loved. The built-in shelves and tin ceiling as well as the ladders, nail bin, and store counter are still the 1912 originalsPeople come into the store all the time with stories to tell about what the old Aberdeen Hardware was like when they were young... stories of riding the ladders down the shelving or memories of saving up their paperboy money to buy a certain item! And now, in what feels like a continuation of that joyful tradition, 111 W. Main Street is the home of Eloise Trading Company. 

The close-knit sense of community found in historic downtown Aberdeen has always been strong. Small business owners are supportive of one another and always open to collaborate to keep customers shopping small! 

Historic downtown Aberdeen has a great small town vibe that makes for a fun day out! Visit the shops. Check out the local music scene. Put your feet up and enjoy a cup of coffee or local microbrew. Watch the trains go by! Everyone can enjoy this small town with its sophisticated, signature southern style.